Jennifer Durand – AI-Driven Architectural Concepts: Mastering Materiality and Atmospheres with Midjourney

With the advancement of artificial intelligence, architects have had to adapt their design process to new technologies. This workshop will offer an overview of how to integrate our creative way of thinking and seeing the world with a very popular AI image generated tool called Midjourney. On the one hand, students will understand what the Midjourney tool is about and its basic commands in order to generate a quality result. And on the other hand they will develop. And on the other hand, they will develop a way of thinking about how to create prompts for midjourney based mainly on materiality and creating atmospheres.

About Jennifer Durand

Jennifer Durand is part of the Computation and Design Research Group at Zaha Hadid Architects (ZHA CODE). She is a certified Architect in Peru and holds a master’s degree in Architectural Management and Design from IE University in Madrid, Spain, as well as a bachelor’s degree in Architecture and Urbanism from Ricardo Palma University in Lima, Peru. Before joining ZHA, Jennifer worked at her own studio, OLA, which focused on web3 design, and at OVA, which focused on small to medium commercial and housing projects.

Jennifer also served as the main professor at Ricardo Palma University from 2020 – 2022, and was an assistant professor at the same university from 2019 – 2020. Additionally, she has taught various workshops on the application of technology in design.

Her metaverse projects have been featured in Archdaily, Parametric Architecture, and on Peruvian television channels and in newspapers. She has been invited to present her personal research and work at South Summit Madrid 2022, London Design Week 2023, and Pecha Kucha at the Pub organized by the Archi – Tech Network in 2023. Her interests lie in metaverse design and AI-focused architecture.